Poundland Girl

Poundland Girl focuses on exaggerated forms of femininity within British consumer society. Using props bought for £1 from four different UK stores, I wanted to construct the ultimate modern-day Barbie doll, the dream girl: the Poundland girl. It all started when I came across a pink gem-covered dustpan-and-brush set in Poundland - I was amazed at the prospect of this being a genuine product generously sold for women across the nation for our consumption, and I decided I wanted to find more ultra-feminised objects like these to display them in all their glory. Beneath the saturated glamour and glitter of my images, I wanted to subtly raise the question of: have we gone too far?