Boys is a project that seeks to provide a platform for male youth from new middle class neighbourhoods in the Israeli costal town of Holon. This area represents, more than any, standardisation to the way of life that has been taking place in Israeli society in recent year. This is a significant time for them - a transitional period in which they are busy establishing independent identities as young men. More than ever, they are trying to build it up with material culture that has become significant in the way they are represented: electric bicycles, cars, telephones, clothing, and haircuts. The project seeks to expose the complex process of social mobility and the desire to create a heroic personality in the era of social routing.