American society is built around a for-profit capitalist structure, in which private individuals or corporations produce consumer goods that are bought and traded by citizens to fulfill a range of necessary and unnecessary desires. The incentive for individuals to produce such goods is the potential to amass wealth and power. Large corporations have accumulated a staggering amount of wealth, power and influence as they control many aspects of the American shopping experience. A vast network of outlets, malls, supermarkets and big box stores have been established to sell goods to consumers, but the primary concern is always profits, which frequently over shadows other important aspects of our culture.
American Consumerism depicts the spaces built by large companies to persuade shoppers to purchase vast amounts of products and goods. These stores sell a range of items, some are essential, like food and clothing, while others such as electronics and toys are not entirely necessary. Even though consumers purchase physical goods from these spaces, corporations have convinced us that we are purchasing much more than an object. Many times the individual goods are aligned with a particular lifestyle a consumer hopes to associate with. Therefore, I view the spaces in my photographs as a reflection of the individuals that shop there even though people are not depicted in my photographs. The products and spaces I depict have the potential to reveal the desires of individuals in our society and illustrate the unbalanced relationship of a materialistic culture.